Samap village in PNG's East Sepik province is like many other places in the country - isolated and without road access. But despite their isolation, a transformation driven by a small group of businessmen is putting Samap's community on a path to becoming self-made millionaires. The people have taken control of their land and are becoming leaders in the Buai (betelnut, areca) trade. They're making almost a million kina every year by trading with buai buyers from Papua New Guinea's highlands.
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